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3 Facebook Marketing Misperceptions And How To Overcome Them. Are You Ignoring Facebook Promotion?


There is a ton of half-truths and difficulties floating around when it comes to Facebook marketing.

Why Do marketing on Facebook?

First of all, Facebook, similar to other social media, is a phenomenal way to become more visible and successful by building a face for your self on the internet.

Facebook is now the largest social network in the world with more than 500 million active users, long ago surpassing former social networking king MySpace and it keeps on growing at 1 million new account owners a week.

Myth #1: Facebook takes WAY too much time.

This is most probably the most frequent concern that I hear. It is reasonable to say that it can be a major time-sink if you let it but be aware that it does not have to be. You need to be a little bit fierce with your self, especially if you're using Facebook for both business and communicating with pals and family.

People aren't kidding when they suggest social media can end up being addictive. However if you're avoiding Facebook because of fears about it taking so much time, you're really missing out on important networking possibilities and relationships.

When you think about comparing it to traditional business networking and the traveling and time effort that takes, you'll begin to discover that networking on Facebook is awesome as it can be done at your convenience. That's not to claim that it has entirely replaced local or face-to-face networking, but it can certainly supplement it.

Myth #2: Facebook is just for the Young Ones

For folks who are still reluctant, a common objection is that most of Facebook's users are of a younger age and therefore there aren't any benefits to making use of it to get exposure for their business. But nevertheless, you may be surprised to find out that based on January 2010 data, the 35 demographic now represents more than 30% of the total user base, and the 55 account owners grew an incredible 922.7% in 2009 alone.

Furthermore, compare the inexpensive to no cost of using Facebook "essentially just your Internet connection" to other pr and advertising strategies such as the Yellow Pages, the newspaper, TV and radio, and you've got a pretty convincing case for why you need to build a presence on Facebook.

In addition to the demographics, there are a handful of other misguided beliefs in particular I want to tackle so you can start seeing the results and avenues that so many other business owners already enjoy.

Myth #3: 'Facebook all by itself will get your clients and customers.'

This would be wonderful if it was legitimate, of course. Do marketers get clients and customers as a result of being on Facebook? Of course. But sharing a profile and expecting the cash to roll in is not going to happen.

Facebook is excellent for establishing integrity and expertise, exposing your brand and finding out what people want and need to make sure you can create and package those products or services and provide it to them.

Honestly, there is no faster way to create dependability and brand recognition and quickly connect to hundreds of thousands of people who are looking for what you have to offer.

But your fundamental goal must not be to make use of Facebook (or any social network) as a direct sales channel. Before you even get on Facebook, you must have a site or blog to drive people to first. You need to be able to continue to build those relationships outside of Facebook. And the excellent way to do that is to come up with a way to get buyers and users on your email list.

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